【好展會網(wǎng)  文化產(chǎn)業(yè)專題】 “快樂之于我們這個社會，就如陽光雨露，誰能拒絕快樂？”11月5日，166家制造快樂的游戲游藝企業(yè)匯聚中山，參加為期三天的2009中國（中山）國際游戲游藝博覽交易會（下稱“游博會”）。本屆游博會以“文化創(chuàng)意、健康娛樂”為主題，將突出“陽光、時尚、健康”的產(chǎn)業(yè)新形象，全景展示全球游戲游藝產(chǎn)品的最新成果，以期通過交流探討，推動我國游戲游藝產(chǎn)業(yè)向文化創(chuàng)意、設(shè)計研發(fā)、內(nèi)容創(chuàng)新的高端環(huán)節(jié)延伸，為我國乃至全球制造更加健康、更加高端的“快樂產(chǎn)品”。 <br> <br>　　雷于藍：把游博會辦成展示廣東文化產(chǎn)業(yè)魅力的平臺 <br> <br>　　廣東省人民政府副省長雷于藍參加了開幕式，她在致辭中表示，游戲游藝產(chǎn)業(yè)是先進制造業(yè)與文化創(chuàng)意產(chǎn)業(yè)緊密結(jié)合的新興產(chǎn)業(yè)。這一產(chǎn)業(yè)在廣東起步較早，已初步形成了以中山和廣州番禺區(qū)為基地的動漫游戲游藝產(chǎn)業(yè)集群。雷于藍高度評價了中山市近年按照國務(wù)院《文化產(chǎn)業(yè)振興規(guī)劃》和廣東省《關(guān)于加快提升文化軟實力的實施意見》的要求，把游戲游藝產(chǎn)業(yè)作為重點扶持對象，并把國家級游戲游藝產(chǎn)業(yè)基地的建設(shè)列入該市貫徹落實《珠三角地區(qū)改革發(fā)展規(guī)劃綱要》的重點項目來建設(shè)。她希望游博會能辦成國際一流的專業(yè)品牌展會，展示新時期廣東文化產(chǎn)業(yè)魅力的新平臺。 <br> <br>　　本屆游博會還得到了國家文化部的大力支持。文化部文化市場司副司長張新建出席了開幕式，他認(rèn)為，游戲游藝是創(chuàng)造快樂行業(yè)，誰也不能拒絕快樂，所以這是一個永遠的朝陽行業(yè)。他希望中山把游戲游藝產(chǎn)業(yè)納入和諧社會整體規(guī)劃中來謀劃。 <br> <br>　　游戲游藝軟實力成游博會焦點 <br> <br>　　據(jù)了解，中山的游戲游藝產(chǎn)業(yè)已成為國內(nèi)的“一哥”，不但擁有國內(nèi)唯一一個國家級的產(chǎn)業(yè)基地，而且游戲游藝設(shè)備產(chǎn)量占據(jù)了全國的70%，全球的30%.有分析業(yè)內(nèi)人士認(rèn)為，在“內(nèi)容為王”的時代，游戲游藝設(shè)備產(chǎn)品最大的增值空間在于游戲中所承載的文化內(nèi)容。因此如果這個產(chǎn)業(yè)沒有“創(chuàng)意”和“內(nèi)容”，就無法擁有核心競爭力，也就難以從“制造”向“創(chuàng)造”跨越。 <br> <br>　　目前，中山游戲游藝產(chǎn)業(yè)正加緊“換心洗臉”，即自主研發(fā)核心軟件取代外國技術(shù)，并把游戲機的外飾、內(nèi)容文字換成中文梁敬賢攝 <br> <br>　　對此，中山近年積極推動漫游戲游藝的研發(fā)實力的提升，一批研發(fā)機構(gòu)落戶中山。日前，中山數(shù)字娛樂公司也在中山正式運營，全面進軍網(wǎng)絡(luò)游戲領(lǐng)域，并推動全市游戲游藝產(chǎn)業(yè)結(jié)構(gòu)調(diào)整和“內(nèi)容產(chǎn)品”升級。 <br> <br>　　在今天的開幕式上，又有一批研創(chuàng)合作項目簽約，包括廣東省游戲游藝產(chǎn)業(yè)產(chǎn)學(xué)研創(chuàng)新聯(lián)盟簽約及成立揭牌、娛教游戲動漫技術(shù)中心簽約。其中，在廣東省游戲游藝產(chǎn)業(yè)產(chǎn)學(xué)研創(chuàng)新聯(lián)盟簽約上，金馬、金龍、世宇等7家聯(lián)盟企業(yè)將與清華大學(xué)、北京理工、中山大學(xué)等12家聯(lián)盟院所進行簽約。此外，還有中國游戲游藝產(chǎn)業(yè)基地與韓國文化產(chǎn)業(yè)振興院簽約，中山數(shù)字娛樂產(chǎn)業(yè)發(fā)展有限公司與金馬、金龍、世宇等的合作項目簽約，廣東動漫游戲游藝產(chǎn)業(yè)集群產(chǎn)品展示中心授牌、廣東省版權(quán)基層工作站授牌等。港口鎮(zhèn)黨委書記彭偉賢表示，這些項目的簽約或落戶，將大大提升了“中山制造”的文化內(nèi)涵和軟實力。 <br> <br>　　首日成交額勁增81% <br> <br>　　據(jù)統(tǒng)計，首日開幕式貿(mào)易簽約項目達51宗，貿(mào)易成交額9.6億元，比去年游博會首日開幕式成交額5.3億元大幅增長81%.同時游博會期間將組織境內(nèi)、外多個商貿(mào)團出席游博會，屆時展會成交額將比去年的12.3億有所增長。</span><br> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </p> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </FONT></td> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tbody> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </table> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </td> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <td>
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