【好展會網(wǎng)  禮品專題】 <p class="p0" style="margin-top: 0pt; background: rgb(255,255,255); margin-bottom: 0pt; line-height: 16.5pt"><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)">東方網(wǎng)消息：</span><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: '宋體'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)">10</span><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)">月<font face="Times New Roman">2</font></span><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: '宋體'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)">8</span><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)">日至</span><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: '宋體'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)">30</span><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)">日，由中國商業(yè)企業(yè)管理協(xié)會主辦的</span><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: '宋體'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)">2010第八屆上</span><span style="font-weight: bold; font-size: 10.5pt; font-family: '宋體'; mso-spacerun: 'yes'">上海家庭生活用品、</span><span style="font-weight: bold; font-size: 10.5pt; font-family: '宋體'; mso-spacerun: 'yes'">日用陶瓷</span><span style="font-weight: bold; font-size: 10.5pt; font-family: '宋體'; mso-spacerun: 'yes'">、禮品工藝品</span><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)">展覽會（下簡稱<font face="Times New Roman">&ldquo;</font><font face="宋體">上海禮品展</font><font face="Times New Roman">&rdquo;</font><font face="宋體">）將在上海光大會展中心舉行。屆時，將有禮品、工藝品、陶瓷、箱包、皮具、珠寶、飾品、時尚配飾、家庭用品、等行業(yè)的近</font><font face="Times New Roman">500</font><font face="宋體">家知名企業(yè)集結(jié)參展，展會面積</font><font face="Times New Roman">12000</font><font face="宋體">平米，覆蓋</font><font face="Times New Roman">600</font><font face="宋體">多個展位。此次展會期間同時召開</font><font face="Times New Roman">&ldquo;</font><font face="宋體">潮流商品（時尚購物）展</font><font face="Times New Roman">&rdquo;</font><font face="宋體">。&nbsp;　　</font></span><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)"><o:p></o:p></span></p> <p class="p0" style="margin-top: 0pt; background: rgb(255,255,255); margin-bottom: 0pt; line-height: 16.5pt"><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)">　</span><span style="font-weight: bold; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)">　禮品大軍急速擴張</span><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)"><o:p></o:p></span></p> <p class="p0" style="margin-top: 0pt; background: rgb(255,255,255); margin-bottom: 0pt; line-height: 16.5pt"><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)">　　在全球經(jīng)濟環(huán)境影響和世博效應(yīng)帶動下，本屆上海禮品展在行業(yè)內(nèi)引起強烈共鳴，并得到業(yè)內(nèi)外多方關(guān)注和支持。據(jù)組織方上海順展展覽服務(wù)有限公司相關(guān)負責(zé)人介紹：<font face="Times New Roman">&ldquo;</font><font face="宋體">截至目前已經(jīng)有</font><font face="Times New Roman">465</font><font face="宋體">家展商報名參展，比去年（</font><font face="Times New Roman">387</font><font face="宋體">家）增長</font><font face="Times New Roman">20%</font><font face="宋體">以上，預(yù)計觀眾將遠遠超過上屆。</font><font face="Times New Roman">&rdquo;</font></span></p> <p class="p0" style="margin-top: 0pt; background: rgb(255,255,255); margin-bottom: 0pt; line-height: 16.5pt"><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)"><font face="Times New Roman">雖然中國是全球最大的禮品生產(chǎn)國，但站在行業(yè)頂峰的卻都是國外品牌，日、韓、美幾乎壟斷了電子、玩具和動漫的禮品市場，國內(nèi)眾多企業(yè)只能以代加工方式獲取微薄利潤。但經(jīng)濟危機的突襲和內(nèi)銷市場的崛起為極度缺乏自主品牌的中國禮品業(yè)提供了契機。</font></span></p> <p class="p0" style="margin-top: 0pt; background: rgb(255,255,255); margin-bottom: 0pt; line-height: 16.5pt"><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)"><font face="Times New Roman">據(jù)悉，上海禮品展舉辦七屆至今，憑借多年積累的經(jīng)驗，搭建了一個禮品貿(mào)易、交流的平臺，促使禮品業(yè)內(nèi)外結(jié)合資源共享，并始終致力于企業(yè)與終端買家的無縫銜接，吸引了層出不窮的創(chuàng)新元素和越來越多的行業(yè)參與，在為禮品企業(yè)緊抓內(nèi)銷機遇提供新思路新戰(zhàn)略的同時，也成為了中國（華東）地區(qū)禮品市場發(fā)展的風(fēng)向標。此外，禮品大軍呈現(xiàn)急速擴張的勢頭，行業(yè)細分趨勢明顯，需求對接顯得尤為重要。</font></span></p> <p class="p0" style="margin-top: 0pt; background: rgb(255,255,255); margin-bottom: 0pt; line-height: 16.5pt"><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)"><font face="Times New Roman">記者從主辦方獲悉，一些廣東、浙江等展商反應(yīng)，在外貿(mào)市場依然不見起色的情況下，內(nèi)銷市場卻有著很大的開拓空間。隨著近年來消費者對產(chǎn)品創(chuàng)新和品牌有了更高的要求，眾多禮品商希望借助禮品展與內(nèi)地市場供需對接，在產(chǎn)品研發(fā)和營銷模式等方面不斷提升。&nbsp;　　<span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)"><o:p></o:p></span></font></span></p> <p class="p0" style="margin-top: 0pt; background: rgb(255,255,255); margin-bottom: 0pt; line-height: 16.5pt"><span style="font-weight: bold; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)">　　流行禮品洋溢中國味</span><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)">　　</span><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)"><o:p></o:p></span></p> <p class="p0" style="margin-top: 0pt; background: rgb(255,255,255); margin-bottom: 0pt; line-height: 16.5pt"><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)">　　長期以來，無技術(shù)創(chuàng)新和改造能力，無產(chǎn)品設(shè)計和研發(fā)優(yōu)勢，無自主知識產(chǎn)權(quán)的品牌的<font face="Times New Roman">&ldquo;</font><font face="宋體">無</font><font face="Times New Roman">&rdquo;</font><font face="宋體">狀態(tài)是國內(nèi)禮品企業(yè)的硬傷。而這一情況在今年的歷史機遇下將有所改觀。</font></span></p> <p class="p0" style="margin-top: 0pt; background: rgb(255,255,255); margin-bottom: 0pt; line-height: 16.5pt"><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)"><font face="宋體"><font face="Times New Roman">據(jù)上海2010</font><font face="宋體">年禮品流行趨勢預(yù)測報告分析，環(huán)保、低碳將成為禮品創(chuàng)新的研發(fā)趨勢，通過科技手段實現(xiàn)生態(tài)環(huán)保材料的應(yīng)用，逐步減少自然資源消耗。本屆展會期間，來自中國香港地區(qū)的</font><font face="Times New Roman">24</font><font face="宋體">家禮品企業(yè)集結(jié)參展同期舉行的</font><font face="Times New Roman">&ldquo;</font><font face="宋體">上海潮流商品展</font><font face="Times New Roman">&rdquo;</font><font face="宋體">，將有望成為今年禮品流行的風(fēng)向標。</font><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)"><o:p></o:p></span></font></span></p> <p class="p0" style="margin-top: 0pt; background: rgb(255,255,255); margin-bottom: 0pt; line-height: 16.5pt"><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)">　　記者了解到，上海世博會使今年禮品的流行趨勢中國味十足。在眾多新品中，傳統(tǒng)工藝品因倡導(dǎo)中國元素而煥發(fā)新顏。據(jù)悉，本屆上海禮品展參展商積極介入旅游紀念品，傳統(tǒng)陶瓷工藝品、禮品家電、家居家紡、<font face="Times New Roman">DIY</font><font face="宋體">個性禮品等融入低碳、環(huán)保和科技元素的新品將引起市場強烈的反響。</font></span><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)"><o:p></o:p></span></p> <p class="p0" style="margin-top: 0pt; background: rgb(255,255,255); margin-bottom: 0pt; line-height: 16.5pt"><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)">　　受今年<font face="Times New Roman">&ldquo;</font><font face="宋體">世博效應(yīng)</font><font face="Times New Roman">&rdquo;</font><font face="宋體">的推動，國內(nèi)眾多禮品企業(yè)都加大了研發(fā)設(shè)計力度，相關(guān)禮品已經(jīng)突破三千余款。在抵御危機的過程中，國內(nèi)禮品企業(yè)不僅積極開拓內(nèi)銷和海外新興市場，也把對自主品牌和創(chuàng)新的發(fā)展提到了前所未有的高度，世博會恰好成為禮品業(yè)取得突破的一個契機。有部分參展企業(yè)介紹，根據(jù)內(nèi)地禮品市場特點，這次帶來的展品針對性更強，至少有半數(shù)產(chǎn)品是經(jīng)過改進或全新設(shè)計的。&nbsp;　　</font></span><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)"><o:p></o:p></span></p> <p class="p0" style="margin-top: 0pt; background: rgb(255,255,255); margin-bottom: 0pt; line-height: 16.5pt"><span style="font-weight: bold; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)">　　國內(nèi)禮品市場潛力大　　</span><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)"><o:p></o:p></span></p> <p class="p0" style="margin-top: 0pt; background: rgb(255,255,255); margin-bottom: 0pt; line-height: 16.5pt"><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)">　　據(jù)國家商務(wù)部數(shù)據(jù)統(tǒng)計，<font face="Times New Roman">2009</font><font face="宋體">年中國社會消費品零售總額增長創(chuàng)</font><font face="Times New Roman">1986</font><font face="宋體">年以來最高增速，對經(jīng)濟增長貢獻率達</font><font face="Times New Roman">51%</font><font face="宋體">，比重首度超過外貿(mào)。一度因出口危機而受重創(chuàng)的禮品經(jīng)濟已成為大消費體制下的有機組成部分，在多元經(jīng)濟發(fā)展的新格局里起到了重要支撐作用。在</font><font face="Times New Roman">2009</font><font face="宋體">年全球經(jīng)濟緩慢復(fù)蘇的背景下，我國禮品出口實現(xiàn)同比增長，產(chǎn)品種類和出口目的地持續(xù)增多。相關(guān)數(shù)據(jù)顯示，中國禮品市場規(guī)模目前已經(jīng)突破</font><font face="Times New Roman">1500</font><font face="宋體">億元，年均產(chǎn)值增幅超過</font><font face="Times New Roman">12%</font><font face="宋體">，市場潛力不可估量，</font><font face="Times New Roman">2010</font><font face="宋體">年禮品多元化趨勢將愈加明顯。</font></span><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)"><o:p></o:p></span></p> <p class="p0" style="margin-top: 0pt; background: rgb(255,255,255); margin-bottom: 0pt; text-indent: 21pt; line-height: 16.5pt"><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)">根據(jù)市場預(yù)測，<font face="Times New Roman">2010</font><font face="宋體">年禮品內(nèi)銷將面臨三大歷史機遇，一是繼續(xù)受惠于內(nèi)需政策的實施和經(jīng)濟結(jié)構(gòu)的調(diào)整，內(nèi)銷市場規(guī)模逐漸壯大；二是國民的消費模式逐漸由抬浪式轉(zhuǎn)向針對性更強的細分式消費，有利于禮品種類的增加；三是世博會、亞運會等重大國際性活動的舉辦，將為禮品銷售注入強心劑。</font></span><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)"><o:p></o:p></span></p> <p class="p0" style="margin-top: 0pt; background: rgb(255,255,255); margin-bottom: 0pt; text-indent: 21pt; line-height: 16.5pt"><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: '宋體'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)">上海展會聯(lián)系人</span><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: '宋體'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)">&nbsp;張振<font face="Times New Roman">13501815983&nbsp;&nbsp;QQ&nbsp;6247274783</font></span><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)">&nbsp;　</span><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)"><o:p></o:p></span></p>
(好展會網(wǎng)  禮品專題  )